unclear on the concept

I prefer to get paper bills for most of my services, and many of them would prefer me to switch to electronic billing.

Today's joke is my Dish Network bill.

On the face of the regular bill, there is a note about how if I switch to an electronic bill before a certain date, they will donate to the National Arbor Day Foundation.

Fair enough.

What I don't get is why they thought it was a good idea to include an extra sheet of paper in the envelope consisting entirely of an ad for the same offer, with little factoids about how good trees are for us, and a photo of a woman lying on the ground smiling next to the headline "breathe easier". How many trees died for this piece of paper to be sent to every one of their paper-bill customers?

unclear on the concept

I prefer to get paper bills for most of my services, and many of them would prefer me to switch to electronic billing.

Today's joke is my Dish Network bill.

On the face of the regular bill, there is a note about how if I switch to an electronic bill before a certain date, they will donate to the National Arbor Day Foundation.

Fair enough.

What I don't get is why they thought it was a good idea to include an extra sheet of paper in the envelope consisting entirely of an ad for the same offer, with little factoids about how good trees are for us, and a photo of a woman lying on the ground smiling next to the headline "breathe easier". How many trees died for this piece of paper to be sent to every one of their paper-bill customers?