Gendered language in job ads

http://www.futurity.org/top-stories/wanted-gender-free-job-ads/

The photo caption says: "Recent graduates browsing job announcements may not be conscious of it, but employment ads can signal whether a job is typically held by men or women."

I wonder why they assume people are unconscious of gendered language in job ads? I'm VERY conscious of it.

A commenter speaks for me: 'This is partly why I shy away from job descriptions seeking “rockstars,” “ninjas,” or “gurus.”'

firecat never loses an opportunity to make a book meme

American Book Review's 100 Best First Lines from Novels (via supergee; one person posted an error in the comments to his post)

Bold the books you've read. Italicize the books you've started but not finished. Cross out the books you hated. Underline the books you plan to read. Or interact with it however you want.

Recommendations/disrecommendations welcome.

1. Call me Ishmael. —Herman Melville, Moby-Dick (1851)
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