Resisting becoming monetized

[firecat]

https://plus.google.com/106097216792733939610/posts/XoFfdeHM15R

Paul Vallee offers a theory why Google+ requires "legal"/"real-life" names, or whatever it is that it requires (emphasis mine):

In my opinion, the real point and the real battleground here is that Google's broad, overarching strategy with G+ is to achieve what FB is struggling to do, which is to monetize the social network.

How they plan to do this is now becoming clear. They want to know your identity, and I mean your real life non-internet identity, with name and address and work history and phone number and everything, DURING ALL OF YOUR WEB SEARCHING AND (adwords-enabled) BROWSING. (Let's face it - do any of you really sign into your g+ to view it, and then sign back out of your g+ before googling?)

When I began playing Facebook games a lot, I sequestered Facebook in its own browser (Safari) so that whatever tracking bugs got installed could only follow me around Facebook and not everywhere else on the web. I used Firefox for all my other browsing. In Firefox I have various extensions that let me monitor javascripts and tracking devices.

I'm now sequestering my search activities. Because Google has some search services I like, such as maps, I have Google search in its own browser, where I am not logged in to any of my Google accounts. I'm using an alternative search engine in Firefox -- currently I'm using Scroogle SSL https://ssl.scroogle.org/

I don't think all this fussing is actually private or that a few people doing it really makes any difference to honking huge social networks. It's more along the lines of a hobby.