Gendered language in job ads

[firecat]

http://www.futurity.org/top-stories/wanted-gender-free-job-ads/

The photo caption says: "Recent graduates browsing job announcements may not be conscious of it, but employment ads can signal whether a job is typically held by men or women."

I wonder why they assume people are unconscious of gendered language in job ads? I'm VERY conscious of it.

A commenter speaks for me: 'This is partly why I shy away from job descriptions seeking “rockstars,” “ninjas,” or “gurus.”'

Comments

[eagle]

I wonder how much correlation there is between male-gendered language and what I consider to be red flags in job ads for "avoid this work environment at all costs," since the examples listed in the article and the ones listed by that commentator are all high on my "this place is going to *suck* to work at" flags. Mostly because they all also imply (at least to me) "work-life balance is for people who can't hack it."

[firecat]

I think there's a correlation between male-gendered language and language that implies "We want someone in their early 20s who doesn't know better."