Gendered language in job ads

[firecat]

http://www.futurity.org/top-stories/wanted-gender-free-job-ads/

The photo caption says: "Recent graduates browsing job announcements may not be conscious of it, but employment ads can signal whether a job is typically held by men or women."

I wonder why they assume people are unconscious of gendered language in job ads? I'm VERY conscious of it.

A commenter speaks for me: 'This is partly why I shy away from job descriptions seeking “rockstars,” “ninjas,” or “gurus.”'

Comments

[zeborah]

I assumed that they hadn't made that assumption but that it was one of their research findings (whether in this study or a previous one) that the average person doesn't notice. This would match my general impression of the average person (of which, in this particular instance, I'm one; though I've never spent a lot of time, certainly not recently, reading job ads).