Gendered language in job ads

[firecat]

http://www.futurity.org/top-stories/wanted-gender-free-job-ads/

The photo caption says: "Recent graduates browsing job announcements may not be conscious of it, but employment ads can signal whether a job is typically held by men or women."

I wonder why they assume people are unconscious of gendered language in job ads? I'm VERY conscious of it.

A commenter speaks for me: 'This is partly why I shy away from job descriptions seeking “rockstars,” “ninjas,” or “gurus.”'

Comments

[laughingrat]

Yeah, when I read those last three words, I instantly imagined some smug white 20 year old boy, possibly with a soul patch and Buddy Holly glasses. And then I felt a surge of fury, because bleurgh. It's interesting, because even though I clearly am getting the message, I wouldn't have consciously picked those out as gendered, even though that's my thing.