Class signaling via Apple products

[firecat]

"A Macbook Pro is just as much of a status marker as a Louis Vuitton purse or a BMW."

I recoil at the notion because I think Vuitton purses and BMWs signal a different class than ones I identify with. (At least I tend to have prejudices about people who have those things—I'll assume "not like me" unless I get evidence to the contrary.) But I do think that, in California at least, there's a class I might call "hi-tech professionals" and having Mac products can signal identification with it.

FWIW, I think I'm kind of clueless about class.

Anyway, it's interesting to contemplate. What do you think?

Comments

[tiger-spot.livejournal.com]

Yeah, cost is one of those signals that's going to be received very differently. I would not particularly notice the BMW or the brand-name bag as Fancy Expensive Things unless they were pointed out, so if someone was trying to signal with the Fancy Expensive-ness of them that would be mostly lost on me.